The FF Mark
SVG construction of the chosen V3-02 direction. Continuous gold band, cream stems layered on top, structural notch.
V3-02 — The Source
Pixel analysis of V3-02
- Both F's face right (standard orientation)
- THICK chunky blocks — stem width ~ bar height (square modules)
- 3px notch/gap between stem and bars (structural feel)
- Stems + top bars = cream (#F5F0EB)
- Gold band = one continuous stripe across both F's (#E6A800)
- Cream stems sit ON TOP of gold band (layered construction)
- Tight F-to-F spacing (8px gap)
- Wordmark: "FutureFoundation" cream, CamelCase, Plus Jakarta Sans 500
The Mark + Wordmark
Vertical lockup: FF icon mark above, FutureFoundation wordmark below.
FF Icon — Standalone
App icon, favicon, profile picture. Three background variants.
On Black
Primary usage — cream + gold on black
On Cream
Reversed — dark navy + gold on cream
On Foundation Dark
Cream + gold on #1A1A2E
All Lockup Variants
Vertical mono, vertical two-color, horizontal mono, horizontal two-color.
Primary Lockup
All cream wordmark. Default brand usage.
Hero Lockup
Future in gold, Foundation in cream.
Brand Signature
FF icon + divider + wordmark. Headers, email signatures, document footers.
Brand Signature
Future in gold, Foundation in cream.
16px to 256px
The FF icon at every critical size. Gold band must remain visible.
Grid Specifications
Continuous gold band behind cream stems. 3px notch between stem and bars. Layered construction.
GRID
Stem: 24px × 80px
Top bar: 28px × 22px (cream)
Gold band: 91px × 22px (continuous)
Stem-to-bar gap: 3px (notch)
Counter gap: 8px
F-to-F gap: 8px
Border radius: 2px
Total icon: 118px × 80px
Viewbox: 148 × 112 (16px pad)
COLORS & LAYERS
Layer 1 (back): Gold band #E6A800
Layer 2 (front): Cream blocks #F5F0EB
F2 stem covers gold (layered)
Dark bg: #000000
Navy bg: #1A1A2E
Light bg: #F5F0EB
Reversed blocks: #1A1A2E
TYPOGRAPHY
Font: Plus Jakarta Sans
Weight: 500 (Medium)
Size: 18px (vertical lockup)
Size: 22px (horizontal lockup)
Tracking: -0.01em
Case: CamelCase
Mono color: #F5F0EB
Two-color: Future #E6A800